College is one of the most significant expenses faced in life. It can facilitate future success as well as financial burden. Yet comprehensive financial planning has often approached college planning with simple estimates of the future cost of tuition and fees, matched with accounts funded according to expected inflation of college costs, the rate of return, and the annual contributions. This presentation will be a deeper exploration of college planning, including how college admissions and financial aid work behind the scenes on campuses, how to maximize scholarships, how students should compare their college options, and how planners and counselors can add value by going beyond traditional college planning techniques.
