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Using Media Mentions to Drive Awareness and SEO

Getting noticed can be difficult…especially when starting out. How do you get traffic to your website without having to pay to run ads? How do you get Google to recognize what you have to offer and to show it to people who are searching, but don’t know you exist? One way use a service like Help A Reporter Out or Qwoted to develop relationships with reporters and bloggers or just respond to their questions. They need your expertise, and you get featured in their articles, hopefully with a link back to your site. In this session, you’ll learn how to use FREE media coverage to get people to your website and increase your SEO (search engine optimization) rankings.

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Simplifying Compliance for (Current and Future) Military Financial Advisors

Registering a new independent fee-only Registered Investment Adviser (RIA) firm is easier now than it has ever been. But for RIAs who serve military families, it is nearly inevitable that they will eventually have to register in more than one state. As the number of states in which a firm is registered grows (to as high as fourteen), compliance only gets more and more complex. This session will share APFORIA's lessons in how to simplify your compliance by joining forces with other firms to get your number of regulators back down to one (the SEC) without sacrificing your independence.

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